Kennesaw State students win General Motors Award

11/1/00 - Kennesaw State University marketing students were awarded first place in the General Motors Marketing Internship competition. The nationwide competition included more than 135 participants and involved the creation of a marketing campaign for GM dealerships.

The KSU marketing students formed an advertising agency called AdOvations that planned, developed, executed and evaluated a comprehensive promotional campaign for Carl Black Buick, Pontiac, GMC Truck. The campaign targeted the KSU community.

This is the third time KSU marketing students have won a national GMMI award.