Release date: March 3, 2003

Contact: Terri Thornton, 404-932-4347 or territhornton@mindspring.com

KSU Business Dean Tim Mescon to moderate panel on leveraging alliances in a down economy

Tim Mescon, dean of the Coles College of Business at Kennesaw State University, will moderate a panel Thursday, March 6 entitled "Leveraging Alliances in a Down Economy for Profitable Growth." The panel discussion is the 2003 kickoff event for the Southeast Chapter of the Association of Strategic Alliance Professionals (ASAP.)

The event will allow senior level executives involved with alliances to share knowledge about best practices and meet professional peers. The attendees are expected to represent a broad range of industries.

The panel includes David Parsons, vice president, Americas Enterprise Solution Alliances, Hewlett-Packard; Bill Wilkison, director of Alliance Management for GlaxoSmithKline; Jim Nelson, director of Enterprise Integration Services, Worldspan; and John Varley, assistant general counsel for alliances at Delta Air Lines.

The panel topics are expected to include:

  • Whether the current economy makes an alliance strategy a "must have" necessity or a "like to have" luxury;
  • When to pursue an alliance as opposed to another alternative;
  • Whether recent issues with corporate governance and professional responsibility (e.g., Enron, Andersen) pose special concerns; and
  • The top things you should -- and should not do -- in an alliance.

Registration starts at 6 p.m. and the program will begin at 6:30. The event will be held at the Executive Dining Hall of the Hewlett-Packard Business Center on Perimeter Summit Blvd. in Atlanta.

For more information on the event, contact Brett Lockwood of Smith, Gambrell & Russell, LLP at 404-815-3674.

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Kennesaw State University is a comprehensive, residential institution with a growing student population of 15,600 from 118 countries. The fifth largest out of 34 institutions in the University System of Georgia, KSU offers 55 undergraduate and graduate degree programs.